Our Favorite Birthday Party Add-Ons

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Right now your center is probably busting wall-to-wall on weekends with birthday parties. Are you maximizing your chance of additional revenue for your birthday parties? Add-Ons are a fantastic way to take your birthday party ticket average up at least $20 or more, and the great thing is many items can be added the day of the party, too! We wanted to share our favorite add-ons that will help you increase birthday party sales all year long.

Our Favorite Birthday Party Add-Ons

  1. Lanyards

    • We love lanyards! Often times a sad child comes to the front counter to say they have lost their game card. It can be especially devastating when it’s the birthday child. Lanyards are a great solution for attaching game cards and become a reminder of your location every time they use them. This add-on can be a HUGE lifesaver for you, parents, and a busy child who won’t lose their game card. They’re available in many colors. Be sure you customize them with your logo!
  2. Additional Game Play or Attraction Credits

    • These two add-on options are great for the center and a super bonus for the parent planning the party. It can be as simple as our favorite 5-4-3 program ($5 in game play for only $3) or a value price for an attraction add-on that might include additional games of laser tag, mini-golf, a go-kart ride, and more!
  3. Goody Bags

    • No kid wants to leave a party without having a fun goody bag in hand. Make it simple for mom. The day is all about the birthday child, and it’s a no fuss, no muss, leave it to us experience. Creating custom bags are simple and inexpensive. Remember to include a customized insert with a special offer for a return visit. Redemption Plus is our leading partner and has created some amazing bags for our clients!
  4. Glow Party

    • Glow parties are exciting and fun for all ages! If you have a private party room, install a few black lights and use glow paint to create a custom glow themed room. Offer packages that include glow necklaces and bracelets, light up sporks, cups, and centerpieces, too. This is a small investment with huge returns!
  5. Special Stations

    • Thanks to Pinterest, parents are becoming more and more creative with their parties. Lack of time or space makes it hard to bring their creativity to life. Research some of those ideas and implement them at your center to provide that unique experience moms are looking for on Pinterest. One of our favorite ideas is to design your own cookie or cupcake station. Instead of having a fun game or activity in the room, have blank sugar cookies with various bags of frosting so party goers can decorate their own cookie or cupcake to take home. Check out our Pinterest board to get some ideas.
  6. Logo Merchandise

    • Everyone wants more branding and visibility. What better way to become a household name than to send kids home with a fun colored cup with your logo! It’s handy for kids, parents, and your party hosts. If you have a mascot, you may want to consider commissioning a small stuffed version to give to the birthday child as a gift they take home and love forever.
  7. Additional Food Options

    • Parties are more than just pizza and hot dogs for the kiddos. Parents want to be able to attend a great party and enjoy food and beverage, too! Chicken wings, quesadillas, gourmet salads, and specialty sandwiches are great for adults. Platters work best since a parent can order a couple to snack on during the party.
We would love to hear from you! What do you think you can implement in your center? What are some of your favorite add-ons? Type in the comments below!

Your “Give a Darn” Meter

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Ever lose your “Give a Darn”? Wonder where to find your staff’s, your husband’s, or your waiter’s “Give a Darn”?

I tell you, this might be the most significant “aha” of the month for me. There’s a great quote that goes like this: “People don’t care how much you know until they know how much you care.”

Give a Darn

I think that quote speaks to “Giving a darn.”  We’ve all walked up to a counter or looked for a service person only to be given that snarky ‘I’ll get to you when I can’ attitude. Or worse, you get the feeling you’re bothering them. Those folks don’t give a darn! I often wonder why people who are miserable at their job keep working at that job. I guess it’s not that easy except that if you give a darn, I’ve found that misery usually takes a back seat to the job at hand.

Listen, I think caring about what you do and how you serve others creates a way to enjoy your job, your family, your friends, and your life. I guess that sounds pretty grandiose but honestly if you can’t care if you can’t find a way to “give a darn,” why bother? Do something else!

Can it be that simple? I think so. Here are two really easy examples. If the redemption counter employee’s “give a darn” is high, then the counter is always stocked. There’s never any concern that things will look bare. If the folks who work in the sales office genuinely operate in a high “give a darn” zone, then they automatically pick up the phone and say, “Thank you for calling. This is Beth. How may I serve you?” AND they mean it! It’s easy. It’s natural. It’s fun.

When Things Matter

When things matter, and you really care about why, what, and how you do what you do, it’s easy to enjoy your work, your family, your friends, and your life!

Make it a great week and hey, think about how to get your “give a darn” in the red zone!

Get your Give a Darn Meter in the Red Zone!


TrainerTainment’s Top Reads

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TrainerTainment’s Top Book Reads

We are only two weeks into the new year, and I think I have purchased a dozen books to read in the next few months. Some of those books are the Jack Reacher series, but most of them are to help me become a better marketer, a better leader, and for just good old fashioned personal development.

One of our core values here at TrainerTainment is intentional learning. We have defined that as forward thinking; anticipating future needs and learning more; reading and asking questions; sharing learnings with others; taking ownership of our understanding and knowledge; being coachable. Just those alone require some reading, right?! So I asked the Trainertainment team about the best books they read in 2016.

I would love to hear from you if you have read any of these or if you have suggestions.  Share them with a comment below, on our Facebook page or shoot me an email. I’d love to add more to my list!

Books to Grow Your People and Business


Mike Weinberg

New Sales Simplified

Sales Management Simplified

Weinberg has a great way of saying all those things we believe about great selling. He gives great insight into the mistakes that get made for the sales rep and the sales Manger and places a great emphasis on how to correct those mistakes now.

I loved his no nonsense real world experience and the care in which he expresses his message.

Listen, I’m an old sales dog, and there were some new tricks that I didn’t hesitate to try right away. I’ve personally had the best three sales quarters in the history my company. I know the things I learned from Weinberg early in the year helped.



Jim Collins

Good to Great

What stood out to me about this book was how Collins showed through extensive research that, historically, many CEOs and leaders of small, medium and behemoth size companies, simply ignore truths and cling to their vision – to the point of becoming destructive to that very vision! Great stuff.




Gino Wickman

Rocket Fuel

This book gave me a lot more understanding of working with a visionary since I tested at 97% integrator. It really showed me how different the two roles are and gave me a better understanding of how these two folks best work together to really “fuel” a company and get the results we want. This book will help any organization clearly identify and define roles to help them move forward.



Jonathan Whistman

The Sales Boss

Sales Boss sets the tone for Sales Managers who enter into a new company taking over an existing department. I love the journey Whistman takes you on showing you how to analyze how the current sales department is structured and performing from receptionist to upper management.

Sales Boss shows that those who are true superstars eventually will outshine those who aren’t. To find these superstars and help them shine, we need to be sure that we are looking at the talent in our departments by providing solid goals



Patrick Lencioni

The Five Dysfunctions of a Team

This is a very powerful book on that beast we call teams. Lencioni’s fable, as he calls it, is dead-on in describing the issues that face teams today. You get to see the path taken by the team in the book to finally be “rowing in the same direction.” Great addition to Gino Wickman’s Get a Grip and Traction books.



Gino Wickman

Get a Grip


Coming from an operations background…this book is a WOW eye opener! I wish I had known about the EOS Model when I was working in all my previous roles as Director of Ops and General Manager. This process brings together all the “cool things” that everyone else mentions in business books and puts it into an easy to follow process that, if done properly and consistently, brings results!



David Allen

Getting Things Done

I found this book extremely helpful to my daily productivity. It got straight to the point of showing what to do to be more organized and efficient with completing tasks.

Many self-development books spend a lot of time discussing theories and concepts and use real life stories or case studies to illustrate the points they’re trying to get across to the reader. While these are great sources of knowledge and inspiration, I often am still left with a hunger for more details of how to actually accomplish the intended results they showcase.

David Allen provides the practical mechanics of what you need to do to become more productive…on a minute by minute basis. He outlines a process that he calls the “5 Stages of Mastering Workflow” which consists of Collecting, Processing, Organizing, Reviewing, and Doing your work.

I highly recommend this book to anyone who has a desire to improve their ability to get things done!



Robert Greene

48 Laws of Power

This is an eye-opening book that gave an entirely new view on the actions of those around me. It’s packed with tactical moves, strategies, and examples of history that prove the effectiveness of “Power Games.”

It advises ways of overcoming irrational emotions, facing opponents, mastering networks, persuading those around you, identifying true motives of peers, and understanding the pieces that hold up and strengthen many societies (both current and in history).

Let’s Jump Into 2017

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let's jump into 2017

With 2016 in the rear view mirror and 2017 opening its arms wide, I’m ready for the New Year. How about you? I am so grateful for my family who is healthy and happy. My team is incredible…check us out at here. Our clients are thriving. Who could ask for more?

Okay, I can. I wish I were thin and that I had a best-selling book! Nonetheless, this is an inspiring time of year. It’s simply another date on the calendar, and yet, it feels like a fresh start. Truthfully, we do that fresh start thing every 90 days, and it makes a BIG difference.

We follow a simple program to run our business.

We coach others to do the same. We’ve all been immersed in Annual Planning during the last several weeks. Along with Annual Planning, we take a look at the yearly goal and we take a deep dive into the first 90 days of the year. Everything we do in those 90 days supports the Annual Plan. The Annual Plan is loosely based on a 3-year plan. Wickman’s theory and the book are all about getting real Traction in your business. After completing 12 quarters using it, I can attest to the fact that running the business this way is very exciting. Our company has experienced significant growth and is enjoying the benefits of having the right people in the right seat.

Challenge yourself to make this year mean everything to you.

As you venture into 2017, I’d like to challenge you to make this year mean everything to you. Stuff will happen. People will pass away. Maybe your candidate will win or lose. Some days will be good and some won’t. What I know is that even though “stuff” happens, you get to decide now, today, how you respond. You get to focus on what you want to focus on. One of my favorite quotes by Zig is, “Don’t become a wandering generalityBe a meaningful specific.” I love that concept. To me, it says it all. Decide today what you want 2017 to be and work toward that end.

If you haven’t taken the time to picture your year, I encourage you to spend 30 minutes right now and do that. Think about your family or a relationship you want to have before the year ends. Where do you want to be with your career or education? How do you want your physical life to shape up? (Yes, I’m focusing on that!) What do you want your contribution to your community to look like? How will you make a difference in the world this year?

I love it that you read our newsletter. Thank you. I hope you’ll stick with us this year and join in the conversation. You can jump out to the blog or our Facebook page and post your answers to the questions above. There’s some evidence that when you make your goals public, you are much more likely to reach them.

Finally, if you want to know more about how we could help you with training in 2017, give us a call at 817.886.4840 or drop a line to phil@trainertainment.net.

Happy New Year!

Happy New Year from Trainertainment!

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I don’t know about you, but I was just getting used to it being 2016 and BOOM it’s time to move on to 2017. I hope you had an amazing year. And what I really hope for is that you are planning for the best in the New Year.

Personally, my family was healthy and happy. It’s hard to ask for more. Professionally, our TrainerTainment family grew as did our business. It sounds like I’m bragging (Oh, that’s because I am!). It’s fun to celebrate and I couldn’t be more proud of the people on this team. We grow only because our mission is to grow others and we’ve had the opportunity to do that in a big way during 2016!

My husband and I had a quick trip this week to celebrate the life of a special lady named Dora Lee. Dorie (as she was fondly called) was so dear to JD and his siblings. Dora Lee had that home that was the place kids gathered during the growing up years to play games, eat chips and dip, and wackies (check with me – I got the secret recipe).

It was so interesting to watch my husband interact as he visited with people he hadn’t seen in 30-40 years. People think I’m the social one in the family but honestly, my charming husband was the sweetest man in Berryville. Dorie would have been proud. Her children commented that she loved a good visitation and that’s what we had for sure.

This gathering made me think of why the family entertainment center idea has such a strong hold in most communities. It’s not really the mini-golf or the laser tag, video games, or bowling. It is that the real attraction is the social gathering made possible because there is a reason to come together. Clearly, Dora Lee was the attraction up at the “old home place” this week. And while she was the focus, the joy was shared by all who participated.

So, in 2017, it might be wise to promote the fact that although the fun of your stuff is awesome, the real reason to come play tag or bowl or win a prize is because you get to do that with someone you love. I personally am going to focus on playing more with those I love in 2017. What’s that great motto, “work hard, play hard”? I think that is a great strategy for the New Year.

If you want to work together on a strong 2017 strategy, I hope you join us on Jan. 12th& 13th!

Happy New Year, Ya’ll!