1. Holiday Marketing Tips

    October 20, 2016 by Rosie Salas


    Over the next three months we have some big holidays on the horizon: Halloween, Thanksgiving, Christmas, and New Years. This week I really wanted to share with you a few holiday marketing ideas that are fun, easy to implement, and don’t require a ton of work.

    Halloween is ten days away and there is still time to plan. Since Halloween is on a Monday this year, I think it’s best to focus your efforts for after school activities. Not all parents are keen on staying out late trick-or-treating. (Some neighborhoods are even doing it the Saturday or Sunday before).

    Here are our ideas and tips to bring Halloween fun to your center.

    • Let your team dress up! It’s so fun when you walk into places and the team is involved in the fun, too. Remind them they do need to be appropriate for work, though.
    • Make it a family night. It’s a great time for moms, dads, and kids to come in to have a safe Halloween with food, fun, and games. Set up a small space or party room with decorations and a few fun games like pin the spider on the web or bobbing for apples.
    • Host contests! Costume, pumpkin carving, cupcake/cookie/donut decorating, scary masks, best mummy, etc. Make it easy and fun for the kids.
    • Have someone on your staff ready ghost stories or a kids Halloween book. Have readings every thirty minutes and at the end, hand out a few treats.
    • Halloween is a great time to have a contest on social media. Ask people to share a picture of their little one dressed up in their costume and have people vote by liking their favorite picture.
    • Have fun small activities. Guests can color their own scary mask or a Halloween coloring sheet, do a Halloween word search, or you could even teach them how to make Halloween slime! There are tons of ideas and you can get free printouts and recipes on our Halloween Pinterest Board.
    • Don’t forget for treats and giveaways you have an awesome redemption center that probably has what you need already!

    Let’s move on to Thanksgiving.

    Of course, your center’s open hours will determine when and what you do.

    • Get in the spirit of giving back. Plan a canned food drive for your local food bank. It’s easy to give a free ride credit or even buy one, get one game for everyone who donates.
    • I love the idea of a thankful tree! Have a big tree in your center with cutout hands and have people write what they are thankful for and post up on the tree. It’s amazing to see what people in your community are thankful for.
    • Throughout the month of November, plan fun weekly activities. Kids can come in the center and make plate turkeys, pilgrim hats, and other fun holiday crafts.
    • Set up a fun photo booth! Have props and a fun background where people can take pictures to share on social media. Have them use a special hashtag you can track.
    • A great social media campaign is to do 12 days of gratitude. Show your fans how thankful you are for them. The 12 days leading up to Thanksgiving give away prizes and daily offers. Remember, they don’t have to be huge but your fans will love it and feel the appreciation.

    Finally, the biggest of them all, Christmas!

    Christmas was always one of my favorite holidays in the center. Well, it just happens to be my favorite holiday all around.

    • First and foremost, be sure you are decorating your center! You don’t have to spend a ton of money, it brings lots of cheer to your center, and it gets everyone in the holiday spirit.
    • Who wouldn’t love to have breakfast with Santa? Pre-sell tickets and open an hour or two earlier on a Saturday morning for families to have breakfast with Santa. Have various activities for the kids to do with him and a special station for picture taking.
    • Letters to Santa is a great idea that can involve your staff. Place a table with pen, paper, and a mailbox for kids to write their letters to Santa. Have the team members write back to them and include a special offer for being so good this year.
    • Have a pajama party where families come in in their pajamas for hot cocoa, fun Christmas activities, and the reading of the Polar Express. It’s a great way to draw in mid-week business and bring a little holiday cheer. Make special tickets for a round trip on the Polar Express, too!

    All of these holiday marketing tips will help you get through the holiday season and add something new to your marketing plan. Remember, they don’t have to be over-complicated; the point is to connect with your guests, have fun, and help families make memories.

    I would love to hear your feedback or what you plan on doing this year.

  2. First Class Is Fun

    October 6, 2016 by Beth Standlee

    first class is fun

    First Class is FUN!

    It’s Easy to Appreciate First Class When You’ve Ridden Coach First!

    I’ve had this thought on my mind for months. However, I just could not get the words out. It felt like maybe I was bragging and that is not my intent.

    I am an “other side of the tracks” gal. I don’t believe I grew up poor but we were not rich. My husband and I started our lives together at a very young age and raised three children. I’m the kind of person who places a HIGH value on fun and always look for a way to make the most of any situation.

    Many moons ago, I got fed up with the commercialism of Christmas and thought, “Why don’t we do something as a family that would make a grand memory?” My children were 15-21 and, as a family, we decided that a cruise would be GREAT fun! So, I went on a frugal hunt for how we could make that happen for the five of us.

    We found an inexpensive, five-day, two indoor cabins, out of Galveston, cruise to Mexico. That worked great. My college girls met dad, Jordan, and me in Houston and we had the time of our lives. Those indoor cabins seemed great. It was super dark, which made sleeping easier and we only used those cabins to sleep, bathe, and prep for the next game of bingo on the ship! What could be better?

    Fast forward 13 years. Everyone is older. Life is pretty darn good. That oldest child supports herself at a pretty high level and so mom and daughter have great fun cruising together. We have upgraded the accommodations and that’s my point. I can find lots of good things about the cheap seats. If that’s what I need to do to take the cruise, that’s what I’m going to do. However, Les and I got exposed to “The Haven” in May and I may be super-spoiled for the rest of my life!

    I just finished our second “Haven Suite” cruise this year. We traveled on a wonderful seven-day cruise from Spain, through Italy, and France last week. I did not hesitate to book “The Haven” suite. The service and the amenities are well worth the cost and today, we are in a position to afford that kind of experience.

    I share this story NOT to brag but to encourage you to create those VIP exclusive experiences for your guests. They will pay more. Obviously, your guests will expect more. You can make it worth it to them and to your business. Maybe you have a VIP suite or exclusive (skip the line services). Talk with your staff about what they believe you could do to create that exclusive (expensive) event. Make it “worth it” to you and to your guests.

    The VIP treatment feels good. As a matter of fact, I am just giddy about the Haven experience. It’s awesome. I don’t know that I could appreciate it as much as I do if I had not first experienced the interior cabin. So, my advice to you is to create experiences that are affordable to everyone AND work hard enough to give yourself the opportunity to upgrade along the way!

  3. Leadership is Complicated Sometimes

    September 22, 2016 by Rosie Salas


    This week my husband had his annual review. He had prepared himself based on last year’s review and his boss’s leadership style, so he wasn’t surprised by the outcome. Last year, his boss made him create an action plan for the year and they reviewed it together.  There were a few things that really rang out in my mind.

    The first one was communication. My husband is an introvert. He is very smart and speaks up when needed. This past year was the first year he and his boss worked together so it took a while to figure out what his boss’s communication style was.

    Quite frankly, he didn’t have a solid one. On my husband’s plan, he was to have better communication, so the boss wanted to be copied and emailed on just about everything. When his boss said he didn’t do that, my husband said that he had and emailed the boss consistently, his boss’s reaction was, “Well, you know I’m not good with checking my email.” He had communicated that is how he wanted to be kept in the loop but did not hold up his end on making sure he was involved in that communication.

    The second big issue was that his boss put something on the improvement plan that my husband had started and did not complete and his response was, “I had that on there but I knew you wouldn’t be able to do it.” My gut reaction is that he did not set him up for success, but for failure.

    That leadership style is not one my husband is accustomed to. He has flourished and done well with leaders who say, “This is what we need to get done. Now let’s go do it together,” instead of “go make it happen with little to no direction.”

    Leadership is a very complicated thing.

    During our talk last night at our weekly date, I realized why their team is not excelling and accomplishing all the things they want. They lack structure and leadership. I have been in many leadership positions in my time and know I have grown even more in my leadership role in the past few years. About three years ago, Trainertainment adopted a lot of the EOS System. We have implemented L10s to make our meeting time meaningful and more productive. We also have implemented quarterly and yearly meetings to set goals and define our strategies.

    The most meaningful parts of this process have been setting clear and realistic goals each quarter, gaining a vision of where we were going as a company, and having well-defined values of what Trainertainment is as an organization. Every quarter we leave our meeting knowing everyone on the leadership team is on the same page. Every person in our organization knows our goals and our vision and base their decisions on our core values. It seems simple but I’m amazed by how many organizations do not have a solid foundation like that. By having such clear strategies as our foundation, we have been able to meet our goals and exceed expectations.

    I challenge you to think about your role as a leader, not just to your leadership team but also all your team members. Do you have a clear vision? Core values? Realistic goals? Does every person in your center know and share your vision? Do they really know and understand the core values? Do they know your goals and what their role is in getting there?

    I encourage you to join us for our Business Coaching Conference in a few weeks. We are going to help you identify all these and get you on track for business success.

    I’d love to hear your thoughts! Don’t hesitate to reach out to me.

  4. TrainerTainment Tips: Getting Ready for Fall

    September 20, 2016 by Rosie Salas

    Have you planned out your fall calendar for promotions and events? It’s not too late! Hear a few tips from Janice about what you can do in your center.

  5. TrainerTainment Tips: Keeping your Game Cards Fresh

    August 23, 2016 by Rosie Salas

    When was the last time you changed the art on your game cards? How many do you think you use in a year? Be sure and watch Phil’s tip this week on keeping your game cards fresh and what they can do for your business!

  6. body{ font-family:font-family: Arial, Helvetica, sans-serif; }