I just love ending the 1st quarter and going into the second quarter of the year, it helps you see your vision clearly. Last week our leadership team had our quarterly meeting. During this meeting we revisit the goals we set for the year, look at how we did with our first quarter goals to help set our goals for the second quarter, and see how the first quarter set the pace for the rest of the year.
Get a Vision of What is Possible
It is the time you get the vision of what is possible for the year. I remember as a young party manager, we had just finished our first quarter of birthday party sales, and I had a vision of what could be. It was really at that moment I realized, “Oh my gosh…we had a great quarter and I think we could do a million dollars in birthday party sales.” Yes! One million dollars! That’s when the vision began, and I knew it would have to be all hands on deck if we wanted to make the vision a reality and we did.
I shared that vision with Beth and our corporate team since we were in the sales coaching program. I knew sharing the vision was the first step and I also knew we couldn’t stop there. I had to share that vision with my birthday leadership team and then with every single person in our center, and that’s what we did.
Set Clear Goals
Our little birthday team was very young with just a couple of years of birthday experience among us, but we knew what we wanted. We knew it wasn’t going to be easy, so we set very clear goals. Our first one was to figure out how much in revenue we would need to average each week for the rest of the year to hit a million dollars. Then we looked at average revenue for each party we had in quarter one to determine the number of parties we needed to have each week to get the million dollars. W kept a very meticulous spreadsheet to update where we were and what we needed to do.
I think the real game change occurred when we shared the vision with our entire center. We became very transparent about our goals and the numbers associated with them. Every Monday, we would update the big white board in our sales office. We broke down all of our goals for people to see. At any time someone could come in the office and see how many parties we had to date, how much more we needed that month, how much in party sales we had, how much more we needed to do, and so on. They always knew the magic number left to hit a million dollars. It didn’t matter if you were a party booker, cashier, game room operator, cook, or dishwasher; you knew what our goal was.
Be Transparent to Get Buy-In
I know most owners or managers don’t want to share those numbers with their entire staff. We knew, for everyone to see the vision clearly and have 100% buy-in, we had to be transparent about the goals and where we were. Once it was clear, we had to relay “how” each team member was an integral part of this vision.
We had quarterly center wide meetings, and I remember doing a team building exercise to show how every person in our center affected someone else and how it impacted our birthday parties. It was a great illustration that something as simple as being five minutes late could play a major impact and could be part of what made a party great or not.
That’s what I hope for you as we close out the first quarter of 2017. Reflect back on what you have done, see what you can do, and share that vision with every single person in your center. Once every person sees the vision and feels part of it…..that’s when the magic happens.