FEC Marketing Made Easy Vol 3

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We are just two short months away from summer break. If you are a parent like me, you are probably already thinking about how to keep your kids active this summer. As a mom who works from home, I’m starting to plan how to keep three boys entertained and not fighting for two and a half months.

In this edition of FEC Marketing Made Easy, I’d like to share with you a few ideas on summer promotions for your center.

Kids and Money

For the past few years we have given our boys a weekly allowance with restrictions on how they can use the money….20% goes to savings, 10% to charity, and the rest to spend. If they want to buy something, they must have a balance of $10. I was fortunate to learn to manage money when I was young.

Create a package that includes learning, food, and fun. Your local bank can come in and talk about spending and saving and even sign the kids up for a savings or checking account. It’s a great way to draw mid-week business and have an afternoon activity for the kids.

Kids and Health

Parents are always looking for ways to keep their kids active and teach them how to choose healthy food options. But what kid wants to listen to their parents about this stuff? Partner with your location nutritionist to host a class where the kids can learn about nourishing their body and making healthy food choices. Include food in your package they can purchase from your menu. It will help them see they can make good choices anywhere!

A great way to get the kids more active is to host a Zumba class. They could have a healthy lunch or dinner afterward and then spend some time having fun in your center.

Educational Classes

Kids love to get hands-on and learn new things and usually want to do so with friends. Host different types of educational classes about math and science during the week. Think outside the box. Your center already has fun ways to learn. If you have bowling, incorporate a math lesson. You could have fun with a pizza party by showing how cooking uses math and science. Use a spare party room and have different experiments. There are some terrific ideas on our Pinterest board. It doesn’t have to be complex, remember. They want to learn something and have fun while doing it!

Hope these ideas help you think outside of the box about what to do this summer. Creating a great summer calendar will help you drive more traffic to your center and create fun memories for your guests.


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Rosie Salas

Rosie Salas has been in the entertainment industry for 15 years. She started her career in the industry with the Albuquerque Isotopes Baseball Club working in media and community relations. While at the Isotopes, Rosie propelled the Dion’s Reading Club by tripling the enrollment numbers in one year and developed Orbit’s Kids Club which is still growing and thriving today. After continuing to develop her marketing and promotion skills in the baseball and casino industry, she began her career in family entertainment with iT’Z Family, Food, and Fun. While at iT’Z, she managed the front of house and birthday party program. She led her team to a million dollar a year birthday party program and was equally instrumental in helping lead the center to the 2009 IAAPA Top Family Entertainment Centers of the World award. Rosie expanded her FEC experience by helping iT’Z open multiple locations before joining the TrainerTainment team. She joined the team as the director of marketing and is an important part of the leadership team. Rosie has created marketing initiatives that have helped TrainerTainment grow 30% year over year. She has also created programs FECs can easily implement to grow their people and business and has trained centers in the United States and Australia. You can follow Rosie’s work on the TrainerTainment blog at blog.trainertainment.net.

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