Getting to Know TrainerTainment’s Amy Madson

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Amy Madson, Training & Project Specialist

Over the past few years, the TrainerTainment team has grown leaps and bounds! Once a month we will get to know a TrainerTainment team member. This month we want to introduce you to Amy Madson, Training & Project Specialist. Amy has over 35+ years in the entertainment industry and has been a tremendous asset to our team and amazing coach for our clients.

What do you enjoy most about working with our clients?

I enjoy seeing our clients grow professionally and personally. Witnessing skeptic leaders change their minds 180 degrees after experiencing a 2-day business coaching launch and hearing them say, “We’ve never been more focused on this business before.” Seeing a young man with no real leadership experience and no FEC experience grow to a GM position within a year. Working with salespeople new to our industry, training them, coaching them, seeing them become successful in their positions. We make a real difference with what we do.

How long have you been in the FEC industry and in what roles?

I started in theme parks as a front gate ticket taker when I was 16, then as the Amazing Alfredo where I would guess your age within three years, your weight within three pounds, or the month you were born within two months. I ended up working 11 seasons at Six Flags in several departments but finished my time there in the Games Department as the administrative supervisor. After that, I opened the MGM Grand Hotel as an AsstMgr in the Games Department, moved next to GameWorks – Las Vegas where I worked my way up to AGM. I moved to Orlando in 2000 to open Namco’s first venture in the full-service entertainment venue market, Pac-Man Cafe/XS Orlando, and moved into the GM role. After Namco, I worked with a group of investors to open a high-end children’s entertainment venue like no other – Cool-de-Sac – in Miami. I left there as the Director of Operations and I’m now with TrainerTainment. I get to stay involved in the industry I love and use my 34 years of industry experience to help clients grow.

What is the most significant thing you have learned working in the FEC industry?

Honestly – that I don’t want kids! I’ve been “Mom” to so many “kids” over the years and that’s enough for me! I’ve also learned that it isn’t always about the product/games/environment you offer…it only matters if you can make a guest happy and they have fun, then they want to come back and bring their friends.

Which of our core values resonate with you the most?

We Believe in Fun! I try to be positive in everything I do. I’ve been in this industry a long time…because it’s fun. I’ve tried retail, hotels, office work…nothing compares to the FEC/Entertainment industry when it comes to keeping you young at heart!

Where is the best place you have traveled to and why?

Seriously. That is a trick question, right?Travel…it’s a necessity, not a luxury.

My vacation spot is Kauai, Hawaii but I’ve been to many other places I would each call “Best” in their right: Bar Harbor, Maine; Talkeetna, Alaska; Venice, Italy; Tallinn, Estonia; Lyon, France; Cesky Krumlov, Czech Republic; Dawson, Yukon; St. Petersburg, Russia; Durnstein, Austria; Dubrovnik, Croatia; Regensburg, Germany; Kusadasi, Turkey; Budapest, Hungary; Vienna, Austria…the Caribbean.

If you could speak another language what would it be and why?

Pidgin – it’s the local language in Hawaii. I would love to be able to talk story with the locals.


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Rosie Salas

Rosie Salas has been in the entertainment industry for 15 years. She started her career in the industry with the Albuquerque Isotopes Baseball Club working in media and community relations. While at the Isotopes, Rosie propelled the Dion’s Reading Club by tripling the enrollment numbers in one year and developed Orbit’s Kids Club which is still growing and thriving today. After continuing to develop her marketing and promotion skills in the baseball and casino industry, she began her career in family entertainment with iT’Z Family, Food, and Fun. While at iT’Z, she managed the front of house and birthday party program. She led her team to a million dollar a year birthday party program and was equally instrumental in helping lead the center to the 2009 IAAPA Top Family Entertainment Centers of the World award. Rosie expanded her FEC experience by helping iT’Z open multiple locations before joining the TrainerTainment team. She joined the team as the director of marketing and is an important part of the leadership team. Rosie has created marketing initiatives that have helped TrainerTainment grow 30% year over year. She has also created programs FECs can easily implement to grow their people and business and has trained centers in the United States and Australia. You can follow Rosie’s work on the TrainerTainment blog at blog.trainertainment.net.

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