Posts Tagged ‘business’

Five Articles for Personal and Business Success

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One of our core values is intentional learning. This is how we define intentional learning:

Learning has always been one of the things I enjoy the most. From a young age I always wanted to read and now that I’m older I love to read for learning. While my type of reading for learning isn’t always the conventional path (yes, we are talking books!), I do spend loads of time reading. Since I have been in Jakarta, I’ve spent a lot of time in the car.

Trust me, some days I would rather be on Facebook or Instagram for the few hours of travel, but I try to spend most of my time read articles, whitepapers, or other research.

Often I come across really great articles that I share on the Trainertainment Facebook page. This week I wanted to share with you a few articles that I really enjoyed. All the articles I read this week have to do with personal and business success. I mean, we are all working to be successful in both, right? So, here are my top five articles for the week.

All Great Minds Have This 1 Habit In Common

This article is perfectly in line with our core value of intentional learning. I’m always amazed that people want to be the best in their field and grow professionally but they don’t take the time to read. In this article, you can see that some of the most successful people in the world read daily.

 

3 Lessons Every Business Can Learn From Chick-fil-A

It could be that I absolutely love Chick-fil-A and am craving it as we get ready to head home, but the lessons in this article are outstanding. I saw a funny post today that was making fun of Chick-fil-A and their customer service.

The founder, Truett Cathy, says it perfectly, “We aren’t in the chicken business. We are in the people business.” This alone drives the company to do things in an uncommon way and with a purpose. We could all learn something from Chick-fil-A’s success.

13 Things You Should Give Up If You Want To Be Successful

We always talk about things we need to do in our life to make us more successful, but we don’t always talk about the things we need to give up. That is one reason I really enjoyed this article. The first one on the list is to give up an unhealthy lifestyle. That is something everyone in our organization is doing. The article lists many other things it might be good to give up, too.

 

Prevent Burnout by Making Compassion a Habit

Who has ever felt burnt out at work? I think we have all had those moments. There are things we can do as leaders to help others not feel burned out. This is a big deal as we don’t want to lose our top talent because of burnout. When we can find the needs and desires of our people, we can usually prevent burnout from happening. This article will help you learn empathy for others and how self-compassion will help you.

 

10 Mind-Sharpening Daily Activities That You Can Do in 10 Minutes Or Less

This article is about activities we can do every day to sharpen our mind. We don’t think about our mind being sharp before we work. We typically just start working and get the day going. I personally already do a few of the things on the list. If you read the blog last week, you saw that I bullet journal which means I’m making a list so I can be ready for the day and know what needs to be done. Now, I don’t know about taking a cold shower, I like mine HOT, but moving more has been a priority and being useful to someone is what we do here at Trainertainment. We are in the business of helping people and businesses grow with coaching, training, and great information like this!

Developing a Winning SEO Strategy for Your Entertainment Center

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When I consult with owners and operators, the two things they care about are that they want to increase sales and they want to be found online. Search engine optimization (SEO) helps accomplish both of these goals. The idea is that if you’re being found, then web traffic is being converted into paying customers. These customer conversions happen by people calling, requesting driving directions, filling out a groups event lead form, or booking a party online.

SEO evolves every day. There is a Google army of people manually checking search engine results and making adjustments based on search terms used. We’re no longer optimizing for keywords and search terms, but user search intent.  Your goal is to meet the customer in the search engine results with the right solution to their problem or question.

A winning SEO strategy requires FECs and amusement parks to think about two different sets of results:

  1. Local map results
  2. Traditional organic results

Here’s how you can make an impact with your brand in local search engine results.

How FECs and Amusement Parks Can Rank Higher in Search Engines

SEO Disclaimer: First of all, it’s going to take a lot of work and plenty of patience. The good news is that achieving SEO success can dramatically increase your company’s sales.

  • Develop Relevant and Valuable Content: If you can solve someone’s problem with the right answer at the right time, then you’re their hero! Content marketing is one of the best ways to help drive sales and improve your search engine rankings. Try starting your content marketing strategy by answering frequently asked questions.
  • A Well Optimized Website: We have now audited the majority of the US based FEC market, and most have never been optimized by a professional. Everything from proper content optimization to site structure need to be scrutinized by owners and operators. This is a wide open door for FECs and parks looking to take advantage of others’ negligence
  • Generating News About Your Business: Link building is a word that sends shivers up my spine. I do it, but I don’t trust others to do it. The reason is that it’s a practice that works but is frequently abused or misunderstood. However, generating quality and relevant links from other sites to your website will significantly help your web presence. One of the best ways to generate links from other sites to your website is through quality content.
  • Local Citations: Local citations, or mentions of your business on the Internet, have long been considered a ranking factor with search engines. The idea is that the more citations (Google My Business, Yelp, YP.com, etc) that display correct information about your business, the better the user experience is with your brand. For Google and other search engines, delivering an accurate user is experience is their number one priority. Local citations help verify basic information (name, address, phone number) about your business to search engines.
  • Online Reviews: It is believed that Google’s local algorithm pulls in a few hundred different signals to rank local businesses. One of these signals is online reviews, specifically through Google’s review system. You should be building a local SEO strategy that focuses on the number of reviews, the quality of reviews, and the freshness of reviews for your local center or park.

Implementing an SEO strategy for your entertainment center or park won’t be easy. It will take time and patience, but it can yield massive financial rewards for your business if done well. There is a massive opportunity for FECs and amusement parks to begin their SEO strategy, because the majority of their competition is completely ignoring it altogether.

Kevin Ekmark is the President/CEO of TrustWorkz, Inc, an Internet marketing agency located in Atlanta, Georgia. His passion is in local search engine optimization and paid lead generation strategies.