Posts Tagged ‘core values’

Getting to Know TrainerTainment’s Laura O’Neal

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What do you enjoy most about working with our clients?

Even though we are all in the entertainment industry, I appreciate the diversity of each client. In Social Media, each of our clients has a unique voice we try to capture when representing them. From a Business Coaching perspective, I love helping them unravel the complexities of their business and use their talents and individual strengths to take their businesses (for a lack of a better term) to the next level.

How long have you been in the FEC industry and in what roles?

I have ridden Beth’s coattails on this one. I’ve been a coach since the beginning of Trainertainment, as well as an outside trainer, business coach, and SMM manager for many of our clients proudly for 11 years.

What is the most significant thing you have learned working in the FEC industry?

Not to sound like a broken record, but I have learned the people in this industry are amazingly hard working, kind, fun, and did I mention hard working? To me, all the rest of it beyond the people can be taught or trained, but the backbone of this industry are its owners and staff.

Which of our core values resonates with you the most?

FUN. The reason I say that might be obvious, but for me, FUN isn’t always in the forefront. I have to work at it because we all work so hard and do so much. The greatest thing I get to ask myself is…”Wait, is this fun? If not, Beth would not approve.” How great is THAT????

If you could use technology to do one thing, what would it be and why?

I would use technology to obliterate technology. You think I’m kidding.

Would you rather explore a new planet or the deepest parts of the ocean? Why?

The ocean. I’m afraid of heights and fish are cool. What I really want to explore is the human brain. There is a movie about this and the name escapes me, but a little rocket ship goes inside a body and putters around. THAT would be an adventure that would be FUN and I would sign up for in an instant.

Culture is Defined by Design or Default

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I just finished a terrific read by Dr. Marilee G. Adams. She’s authored a book titled, Change Your Questions, Change Your Life. There were many things that caught my attention as I listened to words penned by Dr. Adams.

The title of my article today makes me take particular note. I’ve always understood in a headway the culture at a center is there, whether it’s stated or not. Adams says it perfectly and in a way that gets it out of my head and hopefully into your heart. “Culture is defined by design or default.”

Culture is about what you believe in.

Culture is about what you believe in… at your core. We like to say it’s built from what you value. When we help companies in our business coaching program, the first thing we do is work on understanding what the core values of an organization really are. We don’t subscribe to the corporatese-jargony-mumble-jumble that mission statements can be made of, but rather the “real” stuff that drives you and your organization; the stuff that people remember and hold on to when they make decisions about what to do in the moment.

Add that to your purpose (your why of being) and you have your culture. You don’t have to try to do culture. It’s built in. It’s part of the fabric that makes you, your business, your job, your family, your relationships, the way they are.

Here’s an example. If, at your core, you have a value that says, “I don’t steal things,” then you never steal things. You don’t have to try not to steal. Maybe you call that honesty. I honestly think that honesty should be a RULE of the GAME. It is one of those values that may not need to be stated but assumed.

At TrainerTainment, we coach clients on a daily basis. Coaching is a lot like selling. Session by session, we are working on buy-in from the team. We are teaching “plays” that help leaders and salespeople win. We are providing practice and new strategies that strengthen the team.

Live by them day-to-day.

Here’s what I mean. We have designed or adopted selling and business systems we believe in. We believe so strongly in those systems because we live them on a day-to-day basis. We understand and see the successes internally with our own team and externally with the teams we serve. So, of course, when we are looking for people to work with, we primarily focus on clients that share our core values.

I’ve been in business for 12 years. Certainly, here were years, many years, that we had a “default culture.” It was not stated. I was not able to get it out of my head. As the business owner, my ego and pride make me feel like that “default culture” wasn’t so bad. However, in the spirit of vulnerability, I’ll tell you that having a culture that is truly designed, defined, stated, and the filter for everything from hiring and training to firing is a much better, more confident way to run the business. Oh, and it helps us experience a heck of a lot more success for us and those we serve.