Posts Tagged ‘guest post’

Where’s the Party At?

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Though not a nationally recognized holiday for most, a birthday lands somewhere ahead of Christmas and the candy-filled, colorful costume celebration of Halloween as a kid’s favorite day of the year. From toddlers to teens, a special event where all the attention is on them, calls for putting a spotlight front and center on an experience that’s truly second to none. For a Family Entertainment Center, a birthday grants a golden opportunity to get your customers back in the door as a group, sharing the experience of a grand extravaganza and later spreading the word all over. Before you blow out the candles on the cake, follow a few simple best business practices below with a goal of repeat revenue on route to becoming the best birthday party location around.

Collect Birthdays Anyway You Can

Whether at point-of-sale or through an online marketing software such as FetchRev, collecting birthdates by the bunch is the first step to reaching your customers when they’re ready to spend. For example, sending out an email requesting your customers’ date of birth in exchange for an incentivized gift serves as an equal trade that pays dividends down the road. Putting their information directly in your birthday database allows you, as the business owner to promote your various birthday packages and discount how you see fit to get the party (no pun intended) firmly in place for all the fun.

Put a Focus on What Makes You Fun

Have the biggest trampoline park West of the Mississippi? How about the fastest go-karts in the greater metropolitan area? Perhaps, people come from far and away to enjoy those Instagram-worthy insatiable ice cream sandwiches from your on-site cafe. Whatever the best parts of your business are, identify the money-makers and crowd pleasing perks and promote your birthday party packages around them for best results. Not only are you giving the familiar guests what they want, but you’re earning all new fans of your features as well.

Check-In for the Celebration 

Encouraging social media check-ins during, and online reviews after, their birthday experience is a winning way to spread the good word on a great time out at your center. Try promoting a fun hashtag that incorporates the name of your business on Instagram, or offer an exclusive day-of-party addition such as a complementary two-liter of soda for every 10 check-ins on Facebook from an individual party. For every positive review online, reach out to the reviewer and personally thank them for choosing your location for a birthday celebration. For each unfavorable review try to understand and rectify where expectations fell short in a respectful manner. As always, social media can be an invaluable learning tool for assessing your current birthday strategy and optimizing your special offers for best results.

FetchRev’s automated platform makes collecting birthdays and following up with revenue generating purchasable and claimable campaigns simple. Click Here to request a demo or give us a call at (877) 394-2410 today.

Developing a Winning SEO Strategy for Your Entertainment Center

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When I consult with owners and operators, the two things they care about are that they want to increase sales and they want to be found online. Search engine optimization (SEO) helps accomplish both of these goals. The idea is that if you’re being found, then web traffic is being converted into paying customers. These customer conversions happen by people calling, requesting driving directions, filling out a groups event lead form, or booking a party online.

SEO evolves every day. There is a Google army of people manually checking search engine results and making adjustments based on search terms used. We’re no longer optimizing for keywords and search terms, but user search intent.  Your goal is to meet the customer in the search engine results with the right solution to their problem or question.

A winning SEO strategy requires FECs and amusement parks to think about two different sets of results:

  1. Local map results
  2. Traditional organic results

Here’s how you can make an impact with your brand in local search engine results.

How FECs and Amusement Parks Can Rank Higher in Search Engines

SEO Disclaimer: First of all, it’s going to take a lot of work and plenty of patience. The good news is that achieving SEO success can dramatically increase your company’s sales.

  • Develop Relevant and Valuable Content: If you can solve someone’s problem with the right answer at the right time, then you’re their hero! Content marketing is one of the best ways to help drive sales and improve your search engine rankings. Try starting your content marketing strategy by answering frequently asked questions.
  • A Well Optimized Website: We have now audited the majority of the US based FEC market, and most have never been optimized by a professional. Everything from proper content optimization to site structure need to be scrutinized by owners and operators. This is a wide open door for FECs and parks looking to take advantage of others’ negligence
  • Generating News About Your Business: Link building is a word that sends shivers up my spine. I do it, but I don’t trust others to do it. The reason is that it’s a practice that works but is frequently abused or misunderstood. However, generating quality and relevant links from other sites to your website will significantly help your web presence. One of the best ways to generate links from other sites to your website is through quality content.
  • Local Citations: Local citations, or mentions of your business on the Internet, have long been considered a ranking factor with search engines. The idea is that the more citations (Google My Business, Yelp, YP.com, etc) that display correct information about your business, the better the user experience is with your brand. For Google and other search engines, delivering an accurate user is experience is their number one priority. Local citations help verify basic information (name, address, phone number) about your business to search engines.
  • Online Reviews: It is believed that Google’s local algorithm pulls in a few hundred different signals to rank local businesses. One of these signals is online reviews, specifically through Google’s review system. You should be building a local SEO strategy that focuses on the number of reviews, the quality of reviews, and the freshness of reviews for your local center or park.

Implementing an SEO strategy for your entertainment center or park won’t be easy. It will take time and patience, but it can yield massive financial rewards for your business if done well. There is a massive opportunity for FECs and amusement parks to begin their SEO strategy, because the majority of their competition is completely ignoring it altogether.

Kevin Ekmark is the President/CEO of TrustWorkz, Inc, an Internet marketing agency located in Atlanta, Georgia. His passion is in local search engine optimization and paid lead generation strategies.